This record, “Good Food Is Good Business,” was developed by the Institute for the Future (IFTF) and commissioned by the Bill & Melinda Gates Foundation. It forecasts the future makes that will drive private-sector business opportunities to create more affordable, accessible, appealing, and nutritious foods for lower-income consumers over another decade. The record is targeted at four stakeholder organizations: nationwide and local food and drink companies, multinational food and beverage companies, innovators, and input suppliers to the industry.
Read the full survey here. AI will offer you new tools to help multinational and local companies to deepen their understanding of consumers’ needs and aspirations. Algorithmic persuasion will also lead consumers in lower-income (and everything) markets toward healthier and more economical consumption habits. Many years of human being intuition about the functions and benefits of food elements and preparation techniques will be amplified and reintegrated into new food products. This traditional knowledge will most probably, accessible, and actionable by any maker or consumer, in the world anywhere.
The expanding notion of human being health-and the interconnected romantic relationship between our diet, well-being, and microbiome-will deepen and start new opportunities to design food that resists spoilage, like better, and target the nourishment of both physical systems and microbes. Food companies will be in a position to leverage cryptocoupons, smart contracts, and energy tokens handled on blockchains to track food as it goes from farms to dining tables cheaply. The same systems will optimize organizational functions, enhance food safety at lower costs, and incentivize the consumption of a nutritious food basket. As synergies between these potent pushes and future opportunities are established, food companies will be able to utilize lower-income marketplaces meaningfully.
As you’ll see in this statement, it’s good business to make affordable and nutritious food for individuals who need it. Calibrate your knowledge of the nagging problems related to affordable nourishment for lower-income consumers. Immerse yourself in the chance zones and their related forecasts to imagine possibilities for the meals system on a ten-year time horizon. Explore the insights for affordable nutrition after each opportunity zone to think systematically about how exactly these plausible futures could fundamentally change the panorama of healthy foods.
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Engage with the design principles provided in the conclusion to test out your own ideas for how you could create new improvements for affordable nourishment. Led by the belief that every full life has equal value, the Bill & Melinda Gates Foundation works to help everyone lead healthy, successful lives.
In developing countries, it focuses on improving people’s health with vaccines and other life-saving tools and giving them the chance to lift themselves out of food cravings and extreme poverty. In America, it looks for to significantly improve education so that all young people have the chance to reach their full potential.
Based in Seattle, Washington, the foundation is led by CEO Dr. Susan Co-chair and Desmond-Hellmann William H. Gates Sr., under the direction of Bill and Melinda Warren and Gates Buffett. IFTF’s Food Futures Lab identifies and catalyzes the innovations that have the to reinvent our global food system. We help stakeholders-multinational food companies, farmers, chefs, business owners, and more-make sense of growing technologies, social behaviors, and technological breakthroughs and take action toward a more resilient, equitable, and delicious future of food. Our research explores the motivations, motorists, and influences of food creativity. We take the long-term view-one that includes multiple scales, uncertainties, and radically different possibilities for the future of food. We leverage foresight processes and frameworks to enable groups to imagine-and create-the futures they want for their organizations, their communities, and the global world.