LinkedIn is gaining power as a source of clients, referrals, and jobs, just as websites have become needed for companies. If you don’t have a LinkedIn profile, it’s almost if you don’t exist. In its most elementary form, LinkedIn can be a gentle, low-key way of reminding people that you can be found.

You can also use it to meet new people. These are my main goals for LinkedIn. It has produced some business for me, however, not as the consequence of my asking for it aggressively. In this post, I share my personal top methods for raising your profile using LinkedIn. Just list your name and geographic location and geographic location if you’re uncertain what information you want to talk about.

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If a previous customer remembers you from your last job at a different investment management firm, LinkedIn provides a simple way for these to find you. You need to build your network on LinkedIn to get maximum benefit. If you’re more comfortable with LinkedIn’s security, you can allow it to access your email books so that it can identify your connections who already are on LinkedIn.

Then you can send them an invitation for connecting. Once you connect, your connections will automatically see your very recent improvements on their LinkedIn website. This is a big advantage in keeping you “top of mind” as a potential company, referral recipient, or employee. On your LinkedIn website, have you observed the box under “Network Updates” that says “Tell your network what you are really doing”? Updating this box is one of the most valuable actions you can take regularly. I know because I’ve actually gotten work from litigant who was simply inspired by my update to get hold of me. If you are a blogger, it’s a good idea to connect to a blog post from this package.

Are you a consultant? You could point out a fascinating article you’re reading, or a new white paper on your firm’s website (but talk with Compliance first). If you’re a job hunter, be skeptical of sounding desperate. Taking part in LinkedIn Organizations and requesting and answering questions on LinkedIn shall also increase your profile. Plus, what you learn from others can help you do your job. There are data and folks to interview through LinkedIn.

According to MOZ, these long-tail keywords convert much better than single keywords. Google reads the long tail keywords as relevant and specific to the search. Plus, whenever a prospect looks for an individual keyword, they may not be ready to purchase and only want more information. When the chance comes back and searches for specific products, they are further in the sales funnel and ready to buy usually. It is the difference between someone searching for “handbags” and another person searching for “blue leather Coach handbags”. Use long tail keyword phrases in your SEO content marketing to increase traffic and conversions. Locating the keywords needed for your website is not that complex.

The first step is knowing your ideal customer. Make a summary of keywords you think your prospect is using on SE’s. Many keyword generation tools can be found if you cannot think of very many. Google Adwords Keyword Planner Tool is a favorite tool used by many businesses for keyword generation.